Multi-Faceted Mission: The Dream Team

Since 2021

Veterinary-owned original brand launched in late 2021 with a clear mission: to help pet lovers and members of the veterinary community become empowered. 

Many medical professionals struggle with feelings of isolation, judgment, overwhelm, and hopelessness, which can affect their well-being and their ability to care for their patients and themselves. Veterinary suicide rates are approximately 3.5-4 times that of the general public. Check out Unleashed with Dr. Scott Podcast episode here.

 That's why we're committed to providing innovative support the veterinarian and teams. We provide coaching, and a growing support that encourages emotional awareness, inclusion, and collaboration, instead of competition. 

We are excited to be at the forefront of this shift in focus. By putting more love back into the medical field, we can create better long-term outcomes for pet lovers and the medical community alike. Our educational content, coaching, and merchandise are all designed to help you achieve your goals, without having to feel like an imposter or outcast.

Since 2022 

In 2022, the Indigo Phoenix Foundation was established as a non-profit 501c(3) organization created by a veterinarian. The foundation's main objective is to prevent and alleviate animal cruelty and homelessness by offering low-cost and free educational resources related to pets to the public.

The foundation also runs community programs, such as their fostership program, to assist with the adoption of pets. They actively seek volunteers and fosters to support their initiatives. To understand how donations can be used to support their efforts, visit their website directly at www.theindigophoenixfoundation.org